Sunday, 29 November 2015

Designing for Autism

From several years of experience in being a young carer for my little brother who was diagnosed with mild autism at the age of 5, i developed a fascination in the way autistic children interact and communicate with the world. From further research on the psychology of colours and from day to day observations of ways certain aspects of design help to break down language barriers and alter concentration levels, i was eager to look into designing for the autistic.

The most common differences that may be analysed through autistic children's behaviour are lack of concentration and focus thus being easily distracted as well as behaviour issues leading mainstream products to be a hazard to many children. 

The differences of autistic children should be tackled and equally invested into than those children who are able. Design flourishes to embrace differences.

There seems to be a gap in the market in terms of products that adapt to the needs of autistic children in order for them to concentrate and focus outside of school. Specifically from domestic aspects, there isn't a variety of help out there for parents to encourage bonding or even continuing studies outside of the school environment. This could possibly be due to the routined nature of autistic children. However, surely a specification could be met to please both the child and guardian.

My mother is a prime example of someone who fails to communicate with her autistic child during certain situations. She expresses how sometimes its hard to sit down and interact with my brother as he finds it so hard to focus or concentrate on academic activities outside of school.

Here are some of my CAD design ideas
I hope to develop throughout this year..
I am aware that the common idiosyncrasies of an autistic child must be taken into consideration throughout the design process. Many autistic children are unaware of danger making it more of a risk to design for them in a way were there are hard surfaces, corners or even complicated open and closing features which could cause the child to become trapped. Another reason behind designing to carefully for the autistic is their unexpected behaviour. Some of these children become frustrated and agitated when not being able to express themselves or when they are misunderstood by others which is very common and therefore become very moody or violent.

Besides the limits on materials and simple design, autistic children have amazing talents which can be taken advantage of by designers. They observe the world from a different perspective. Imagine how much more we would learn if we spoke less and just listened. Some of these common talents range from having photographic memory, being extremely creative or even navigating the internet by typing in URL codes, because google search engine is of course too mainstream.






A generation of smartphones and dumb people?

Statistics show that as times have changed, and generations have passed, technology has become an increasingly large part of our daily lives especially with the youth today keeping in mind in society presently the youth are recognized as the 'selfie' generation...should this be something to worry about?



Today, people consume about 12 hours of media including TV and Internet per day while at home, while in 1960, people consumed only 5 hours per day. Children are especially at risk because their minds are not developed enough to process so much digital stimulation or information, especially when it comes to prioritizing and practicing self control.

In turn, this leads on to the idea of technology becoming addictive. For lots of reasons, being plugged in can become a serious addiction which interferes with daily activities, character development, social attitudes, normal conversation, or even business and work.


The internet is the highest common factor in a range of technology which attract consumers to begin with. although the internet can be used in efficient and useful ways, it can also be a dangerous stretch to open information especially for children. Pornography and unsuitable behavior uploaded on the internet or publicized by the media can easily be a problem in influencing children to adopt the concept of imitating attitudes as well as celebrity lifestyles etc.


Increased exposure to technology is able to rewire children's brains, making it tougher to reach and teach them beneficial information in school for example. A internet survey of nearly 2,500 teachers finds that 87% believe new technologies are creating an easily distracted generation with short attention spans and 64% say today's digital technologies do more to distract students than to help them academically. 
Overall, technology is a huge problem in terms of negatively affecting ones attention span.




Technology can also help people in society. For example, it is amazing how someone can find a long-lost friend through a social networking site, enabling them to reconnect. In a society where people have become quite mobile and family and friends are often geographically separated, it is convenient to keep in touch through technology.

The rise of the Internet is strengthening our ability to scan information rapidly and efficiently.
In my opinion, I see technology as a way of increasing ones quality of life. without it, i would imagine the world to be a struggle due the amount it's used. Technology allows humans to expand and develop knowledge however it can also be abused to the the unsafe people on social networking sites.
Now ask yourself...Is technology having a negative impact on the human brain...?

Technology today allows us to explore and capture new in sites of the world around us. The internet efficiently provides us with quick information by the touch of a button. New innovative ways of creating technology to make a process faster for a human are all ways in which humans are benefiting.

Technology today is able to inspire as well as strengthen our understandings and develop knowledge of our own bodies through science, music and even psychological studies. Most apparatus today in medicine and music were much more complicated back in the day leading work to be more difficult and time consuming. In society today, technology is seen as a basic necessity. ( Who doesn't have a mobile phone?)

Product Design Isn't For Girls?

A momentous short movie, created by myself and some friends, showcasing how being confined to our gender and stereotypes is a factor that should no longer occur in the 21st Century and forever more.

Published on 31 Mar 2015

https://www.youtube.com/watch?v=AVf3-O9t48g

To what extent do consumers prioritise the cost of a product over its aesthetics?

Before we begin I’d like to clearly define what I mean by aesthetics. A set of principles concerned with the nature and appreciation of beauty. This essentially means the appearance of the product at hand and the way in which the consumer is pleased by its sense of style or even colour. However, this doesn’t specifically include innovation as that opens up a whole new route to this debate.
The reason behind my high anticipation in the discussion of this topic is due to my fascination and passion in the process of nurturing a design from its early concept stages to a commercially viable solution. My mother constantly reminds me of the ways in which I always manage to embrace intricate patterns and product innovations right from the outset of my childhood. When I was exploring the documents in the Pre-U Cambridge booklet, I came across Document 1, ‘Costing the earth: the value of pricing the planet’. From this document I came to agree with some of Fred Pearce’s arguments which were primarily based on highlighting the ways groups of people take certain things for granted. Specifically in his article he mentions economists have given nature a new name: natural capital. The argument is that only when we can see the true value of nature will we have the incentive to look after it…’ After reading this, I empathised with the way in which Pearce believes humans only ‘look after’ something when ’we can see’ its value. From here I was able to fill in the gaps using my own interest in product designing where I thought of the literal concept of seeing a products value through its aesthetics in order to argue a controversial ideology of whether it would have an effect on a consumer’s mind-set on prioritising its numerical value, so it’s cost over its apparent physical value.
The debate in the significance of both factors may be argued across the globe in whether which factor is prioritised more by consumer base for many retailers across the international marketing trade. With options to shop for common household products in large chain stores, at the corner shops and even online, global middle class consumers are often overwhelmed with choices when deciding what to buy. In my opinion, companies and brands that understand the features of their product that spur shoppers to select it from among the crowd on the store shelf or online results list can better position themselves within the marketplace, meeting the desires of current customers and anticipating future trends. Although income continues to rise, particularly among the growing middle class in many emerging markets, price is still a critical factor for global consumers. I believe companies should be aware that their customers will shop accordingly and overall I feel that in this day and age consumers are more likely to prioritise price over aesthetics. Within my presentation you will encounter different opinions and after careful exploration I will conclude my stance on this debate.

When I began to research consumer preferences, I came across ‘Euromonitor’ [2], an international organisation set up to help marketers and other strategic decision-makers reach consumers throughout the buying process, ‘Euromonitor’ [2] presents a series of articles highlighting business opportunities in different aspects of the path of purchase. The article I examined highlights insights about the ‘third phase of the path to purchase: selection.’ [2] I will briefly expand on the three main points expressed by a Survey Analyst, Lisa Holmes regarding the ‘Selection’ [2] Phase:
Firstly, ‘Price is the most important feature middle class consumers take into consideration when purchasing nearly all household items and consumer electronics. Cost is particularly a concern for middle class consumers who are shopping for a new computer; 60% list price as a top feature for this product.’ [2]

This suggests that’s several factors may drive the desire to get the lowest price on a computer, including the large overall expense of the purchase and the presence of many options and competitors in the market.
It is also mentioned that ‘Regardless of the product, consumers in developed countries, hit hardest by the recent recession and with only marginal (or even flat) economic growth, tend to prioritise low prices and discounts more than those in emerging markets.’ [2]
This indicates consumers may prioritise the cost of a product depending on the economic stability of their country. I believe that, inflation may also cause the mind-set of consumer base to vary.
Secondly, Holmes suggests ‘Even if retailers cannot win on price, companies have an opportunity to stay ahead of the competition and gain market share by emphasizing the non-cost-related features of their products. One common motivation for middle class consumers buying household products is to make their lives easier. [2]
From this is can be said that, offering products with such functionality should help shoppers overcome a higher price tag. Substantially, I feel that the practical function of a product could be a co-existing premise along with aesthetics to which some consumers prioritise over cost depending on their class.
Also the article states that, ‘While middle class consumers generally prioritise the functionality of a product over its aesthetic characteristics, when looking for new furniture and other decorative items, shoppers prioritise colour, style, and overall appearance.’ [2]
By understanding the consumer mind-set of purchasing products for decoration. It is evident that consuming with the intention of a desirable appearance (decoration) would lead to consumers prioritising aesthetics over cost.
Lastly, the article proposes, ‘Even within product categories, different shoppers seek different product features. Segmenting and profiling key buyer types can help companies craft better marketing campaigns and even tailor products to appeal to their target markets.’ [2]
This allowed me to gain a better insight in how consumers are targeted by product designers, maintaining aesthetics for certain target markets and material and production costs for others, keeping commercial prices minimal- yet profitable. For example, renters in developed markets are likely to look for less expensive, highly portable home furnishings, while more established home owners in emerging markets are motivated by status and current trends. ‘Doting grandparents, perhaps seeking to spoil their grandchildren, typically look for the latest premium toy or game. In contrast, adult gamers are drawn to products that are on sale or have a good warranty.’ [2] This signifies that consumers may prioritise either factors of price or branding and may disregard aesthetics depending on their situation, age or experience in shopping.
Another piece of research evidence I came across was An Investigation into Indian Consumer Psychology and its Implications for New Product Development, Process and Strategy.[1] A study conducted by ‘Sun, Qian, Sridhar, Naren and O'Brien, Mark’[1]  in 2009.
‘The paper examines the visual associations and the correlation between various product stimuli in the decision making process of Indian consumers from the perspective of consumer cognitive psychology and psychoanalysis.’ [1]



‘The study indicates that the behavioural intent of the consumer towards ‘Visual Aesthetics’ in Product design is a ‘collective symbolic’ reaction; a psychological response in accordance with the socio-economic, cultural and demographical group the consumer belongs to and thus can be observed as a part of the group behaviour rather than those of an independent consumer.[1] Furthermore, the findings reveal that Indian consumers currently place greater importance on intrinsic factors in contrast to extrinsic factors in their decision making process. With this being the case, Visual Aesthetics still have a vital role in the process and thus manufacturers and marketers should concentrate on this as one of the potential elements that impact on product design along with other intrinsic factors such as features and functions. Whilst recognising that if the Indian market continues to follow the trend of more developed western markets, that ‘extrinsic’ features such as ‘brand, service quality, ethical and corporate issues will potentially play more significant roles in the decision making process of Indian consumers in future and that this should direct NPD strategy for the next decade. [1]
The data also suggests that ‘visual aesthetics’ is now as equally important to the consumer decision making process in India as the traditional elements of price and functionality indicating both debated factors to be as significant as one another and individually, may not be distinctively prioritised  by consumers. However, the study suggests that intrinsic factors are still far more important than extrinsic ones in the Indian consumer decision making process.
The implications to design strategy and the new product development process in India are addressed. The study concludes that firstly, ‘a psychological approach towards understanding Indian consumer associations is both possible and can act as an important tool in determining consumer needs.’ And secondly, ‘Visual Aesthetics is one of the key factors in the decision making process of the Indian consumer, however, ‘extrinsic’ factors are still not as significant a contributor as ‘intrinsic’ factors such as product visuals and features.’ [1]

One of the values of the study, is the recognition of the fact that factors such as brand, ethical associations and service are not as important to the Indian consumer in comparison with factors such as pricing, features etc and this may be attributed to the relatively lesser levels of service and brand culture in Indian consumer market segment, relative to the more developed Western markets. This study does not examine this cause and effect factor extensively due to the constraints of the research, however, this paper indicates an opportunity for future research to analyse this finding.

To conclude, from my research, I was evidently able to empathise with a variety of insights regarding the debate of which factor is prioritised more by consumers, cost or aesthetics. Although, certain aspects of particular resources side towards either cost or aesthetics, I believe that no evidence is watertight in explaining a distinct premise behind either factors being prioritised more by consumers than the other. In fact, my opinion has changed to that of my original opinion in thinking cost was most prioritised to now believing both factors co-exist. Depending on the age, experience and situation of the consumer, the prioritised factor may fluctuate. This may be due to a variation of target markets in which products may be manipulated to appeal towards. For example, incorporating new technology, modern sleek colours and familiar branding may be a conventional selling points to a teenage target market allowing them to willingly spend any price and in return fit in with social trends due to the way in which society and fashion dictates almost every aspect of our lives today. Another example of the fluctuation of the prioritised factor by consumers is fast-foods.  Consumers are more likely to prioritise cost over aesthetics as it isn’t essential for food products to always be physically appealing. However, a consumer’s mind-set would be completely opposite if their scenario were to have been shopping for furniture, as this product would require aesthetically pleasing features as well as durability which would influence consumers into stretching their pockets in paying a higher cost as long as they get their value for money. From my research I was also, able to identify an alternative significant factor apart from the cost and aesthetics of a product which could also be prioritised by consumers. This factor being the practical function of a product in order to fulfil user requirements.


It must be considered that there were limits to my research as I did not have the time to conduct my own research but had to rely on secondary data. If I had unlimited time and resources I would have used semi structured interviews to speak to professional designers and retailers from around the world. This would allow my research to increase in validity and breadth of global perspectives in regards to my chosen topic question on whether consumers prioritise cost over the aesthetics of a product.






Bibliography
[1] DR. Q, SUN. N, SRIDHAR. M, O'BRIEN (2009) CONSUMER PERCEPTION OF PRODUCT STIMULI- An Investigation into Indian Consumer Psychology and its Implications for New Product Development Process and Strategy  In: D2B2: the 2nd Tsinghua International Design Management Symposium, 23-(26.04.2009), Tsinghua University , Beijing , China.
[2] HOLMES, L. (09.05.14) EUROMONITER INTERNATIONAL- Survey Analyst Insight

Do aesthetically pleasing buildings have a major impact on achievement in classrooms?

With an endorsement of fascination in the process of interior innovations, radically alter the way we are able to carry out simple daily tasks has driven me to discuss whether the global issue of aesthetically pleasing buildings have a major effect on achievement in classrooms or whether other factors such as, engagement of staff, air quality, lighting, temperature and foreign sound have a more significant influence.

Psychologists, Talton and Simpson (1987) comment that ‘The classroom is the basic structural unit of our educational system’ [4], the nature of the classroom is clearly affected by the school design and objectives adopted at the school level. There is reason to expect the environment to affect behaviour: Maslow and Mintz (1956) found that participants in an ‘ugly’[4] room made significantly less positive judgements about photographs than did the participants doing the same task in a ‘beautiful’ room .However, it is difficult to generalise from these observations to identify requirements for a school classroom. Maslow and Mintz’ findings were reliable to an extent because the same procedure may be repeated in order to reconfirm results.

In a pilot study by the University of Salford and architects, Nightingale Associates, it was found that the ‘classroom environment can affect a child’s academic progress over a year by as much as 25%’.[1] The year-long pilot study was carried out in seven Blackpool LEA primary schools in 2014. Data was collected from’ 751 pupils’[1], such as their performance level in math, reading and writing at the start and end of an academic year. During this study the holistic classroom environment was evaluated, taking into account different design parameters such as classroom orientation, natural light and noise, temperature and air quality. Other issues such as flexibility of space, storage facilities and organisation, as well as use of colour were evaluated. Results communicate that, ‘Notably, 73% of the variation in pupil performance driven at the class level can be explained by the building environment factors measured in this study’. [1] This highlights the importance of focusing on the design and aesthetics in working environments. Moreover, this may also apply to work places all around the world alongside schools as demonstrated by the atmosphere at Google headquarters, where employees are intentionally motivated by the aesthetics of the building leading to an efficient and energized workforce. The pilot study was commissioned by THiNK, the research and development team at Nightingale Associates increasing the reliability of the study. The results have also been accepted in an international peer reviewed journal: [P.S.Barrett, Y. Zhang, J. Moffat and K.Kobbacy (2012). [3]

‘The science of designing learning environments is currently remarkably under-developed’, argued architect and CABE Commissioner Emeritus the late Richard Feilden in 2004. [8] In a similar vein, Professor Stephen Heppell argued at an expert seminar that ‘traditionally, we have designed for productivity, processing large numbers of children through the effective use of buildings, designing a room for learning is very complex... What is needed is a new approach and new solutions for school design to reflect the changing needs of learning in the 21st century’. [5] As Professor David Hopkins, the Education Minister’s Chief Advisor on School Standards, argued at the same seminar: ‘Schools today have the responsibility for personalised learning and its design’. [7] Overall, the arguments put forward in supporting aesthetics effecting achievement, primarily suggests that working environments should be designed in ways which adapt and are suited for this day in age in order to maintain engagement from students.

It has been pointed out that school buildings and classroom layouts vary globally in ways that are related to understandings and philosophies of education as well as to material resources (Alexander, Culture and Pedagogy:2000) [6] .From a study of 30 primary schools in five countries, Alexander reports some interesting consistencies such as the much more elaborate displays of children’s finished work in the American and British schools (op.ci,p.184) [6]  ; the arrangement of the children in rows of individuals in India, rows of pairs in Russia and around work ‘centres’ in the USA (p.333-334) [6] ; and the contrast of ‘a great deal of light’ in all the Russian classrooms with some British and American classrooms requiring ‘artificial light throughout the day’. (p.185) [6]. However, research specifically concerned with the effect of the learning environment on students are carried out in Western Europe and, particularly, in the USA. The subjectivity behind the global issue of whether it’s the aesthetics of the classroom impacting achievement or other factors such as light intensity and noise disruption effecting the concentration and in turn efforts put into work by pupils, differs across the globe due to the influence of cultures and traditions.

Some may argue that other factors have a more of a major effect on achievement than the aesthetics of a classroom. There appears to be a strong link between effective engagement with staff, students and the success of environmental change in having an impact on behaviour and achievement all round. Teachers’ attitudes and behaviour are vitally important to the use made of space. This challenges the idea of aesthetics being a major impact on achievement due to the view on teaching morale being more important. PricewaterhouseCoopers (2000) [9] consider staff morale to be of key importance while Berry (2002) [9] found there were improvements in attitude among all users after a school was physically improved. The idea of trying to affect the nature of the school environment is referred to by a number of writers. Cooper, himself architecturally trained, warns that ‘Those who offer guidance on the planning of buildings tend to assume that there is some necessary relationship between the design of a building and the behaviour of those who occupy it’ (1981, p.125) [9]. Furthermore, in regards to the involvement of children in design is significant in overcoming the conservatism of many adults. Thus, this suggests the involvement of students in designing a classroom would result in an increase of engagement and achievement. However, this may be unreliable evidence due to it depending on the students and their mind-set towards their education individually.
There is consistent evidence in regards to the effects of basic physical variables such as air quality, temperature and noise on learning. Earthman (2004) [11] rates temperature, heating and air quality as the most important individual elements for student achievement. Two psychological studies (Young et al, 2003; Buckley et al, 2004)[2] mention the importance of these issues in reports addressing the needs of particular US states’ schools, while Fisher (2001) [12]  and Schneider (2002) [2] similarly rate these factors as likely to affect student behaviour and achievement. The studies offer some reasonably clear findings but also some disagreement. Earlier work, in the USA, emphasised comfortable temperatures and advocated an increased use of air-conditioning. There has been questioning about maximum comfortable temperatures (Wong & Khoo, 2003)[13], relating back to which factors have a major impact on achievement in classrooms to be an international strive that may require dissimilar solutions and responses for different countries.

[This photograph is taken from The Open Plan school (IDEA, 1970), perhaps indicative of the difficulties of open-plan education where ‘classes shared little beyond the vast open area and high noise level’. (Rivlin & Wolfe, 1985, p.177.)][10]

Furthermore, it is prominent that air conditioning, ventilation and heating systems are found to contribute quite distinctly to the level of classroom noise (Shield & Dockrell, 2004)[14] which would have an automatic effect on the concentration of students and thus achievement. The importance of ventilation in educational establishments continues to be emphasised (Kimmel et al, 2000[15]; Khattar et al, 2003[16]), while the inadequacies of indoor air in schools continue to be reported (Lee & Chang, 2000[17]; Kimmel et al, 2000[15]; Khattar et al, 2003[16]) and linked to ill-health (Ahman et al, 2000)[18] which would result in students being unable to participate in studies at all. It is evident that the demands of clean air might come in to conflict with the teacher’s desire to provide a comfortable, cozy and welcoming classroom, resulting in designers being pressured to prioritise factors other than aesthetics to please the main users of the classroom (the students).

It is extremely difficult to come to firm conclusions about the impact of learning environments because of the multi-faceted nature of environments themselves. Cultural and geographical differences also highlight the importance of sensitivity to context. For these reasons it is very difficult to make judgements about which areas are ‘worth’ focussing on in order to maximize achievements of pupils. There is clear evidence that extremes of environmental elements (for example, poor ventilation or excessive noise) have negative effects on students and teachers and that improving these elements has significant benefits. My evaluation suggests that the aesthesis in working environments in this case, classrooms do have a major impact on achievement along with other factors; specifically engagement between pupils and their teachers. I believe to involve the users of the classroom in the process of design is an efficient way of building a healthy attachment between students and their working environment which would motivate students to achieve to their maximum potential. Personally, from my secondary school experience at Loxford School of Science & Technology, I was able to identify the impact of an aesthetically pleasing building and specifically classrooms on students’ behaviour, conduct and achievement. A new and adapted environment enhances the idea of a new beginning for many pupils encouraging them to strive for success.
 
[The photograph [19]  above shows Loxford School’s old building (in 2006). The aesthetics of the building has been significantly changed since 2010, indicated by the photograph [19]  below.Along with the aesthetics of the classrooms and leisure areas being modified, uniform pupils’ attitude and staff morale was also targeted in order to impact achievement. The new building signifies the transgression for a new start allowing students to feel part of a new era.]




 





Research Essay; Bibliography:
1.     University of Salford in Manchester `Study proves classroom design really does matter’ (November 2012)
Professor Peter Barrett, School of the Built Environment, University of Salford (November 2012)

2.     J Buckley, M Schneider and Y Shang, LAUSD School Facilities and Academic Performance. (25.8.04.)

3.     Building and Environment Volume 59, (January 2013: pg.678–689)
[P.S.Barrett, Y. Zhang, J. Moffat and K.Kobbacy (2012)

4.     Christopher B. Smith, M.ED., Avon-Maitland District School Board, Ontario, Canada
Anthony N. Ezeife, Ph.D., Professor of Math/Science Education Faculty of Education University of Windsor, Ontario, Canada.

Talton and Simpson (1987) & Maslow and Mintz (1956)

5.     CABE/RIBA, 21st Century Schools: Learning environments of the future, (7.9.2004)

6.     Alexander, R. (2000) Culture and Pedagogy: International Comparisons in primary Education (USA, UK, Australia, Blackwell Publishing).

7.     Professor David Hopkins, ALAT’s Director of Education (February 5, 2015) ALAT

8.     Richard Feilden, Architect and CABE Commissioner Emeritus (2004).

9.     I Cooper, The Politics of Education and Architectural Design: The instructive example of British primary education, British Educational Research Journal, (1981: pg, 125).

10.    L G Rivlin and M Wolfe, Institutional Settings in Children's Lives, Wiley, (1985).

11.   G I Earthman, Prioritization of 31 Criteria for School Building Adequacy, (2004).

12.   K Fisher, Building Better Outcomes: The impact of school infrastructure on student outcomes and behaviour, Department of Education, Training and Youth Affairs (Australia), (2001).

13.   N H Wong and S S Khoo, Thermal Comfort in Classrooms in the Tropics, Energy and Buildings, (2003).

14.   B Shield and J Dockrell, External and Internal Noise Surveys of London Primary Schools, Journal of the Acoustical Society of America, (2004).

15.   R Kimmel, Pupils' and Teachers' Health Disorders after Renovation of Classrooms in a Primary School, Gesundheitswesen, (2000).

16.   M Khattar, Cool & Dry - Dual-path approach for a Florida school, Ashrae Journal, (2003).

17.   S Lee and M Chang, Indoor and Outdoor Air Quality Investigation at Schools in Hong Kong. Chemosphere, (2000).

18.   M Ahman, Improved Health After Intervention in a School with Moisture Problems, Indoor Air, (2000).

19.   Loxford School of Science & Technology. Photographs of the building in (2006 & 2010)